Cookie Policy
This Cookie Policy explains how Guangzhou NewHoo Technology Co., Ltd. (“NewHoo,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit www.windproofrollerblinds.com.
This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, disclose, store, and protect personal information.
1. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.
Cookies and similar technologies may be used to make websites function properly, remember preferences, understand how visitors use a website, measure advertising performance, and improve the overall user experience.
Some cookies exist only during a browsing session, while others may remain on your device for a specified period unless they expire or are deleted.
Similar technologies may include pixels, tags, scripts, local storage, browser identifiers, and other technologies that store or access information on a user's device.
2. How We Use Cookies
We may use cookies and similar technologies to:
•Operate and secure our website
•Support website functionality and inquiry forms
•Remember cookie and privacy preferences
•Understand how visitors use our website
•Measure website traffic and engagement
•Identify traffic and referral sources
•Improve website structure, content, and usability
•Measure Google Ads conversions
•Understand whether advertising leads to inquiries or other valuable actions
•Evaluate advertising campaign performance
•Support remarketing or personalized advertising where enabled and permitted
•Prevent fraud, abuse, and invalid advertising activity
The cookies used on our website may vary depending on the services enabled, your location, your consent choices, and our website configuration.
3. Categories of Cookies We Use
Strictly Necessary Cookies
Strictly necessary cookies are required for core website functions, security, network management, form functionality, or storing privacy and cookie preferences.
These cookies may be used for purposes including:
•Website security
•Page and server functionality
•Form operation
•Fraud prevention
•Network management
•Remembering cookie consent preferences
Where applicable law allows, these cookies may operate without consent because they are necessary to provide the website or a service requested by the user.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website.
They may collect information about:
•Pages visited
•Number of visits
•Time spent on pages
•Navigation paths
•Traffic and referral sources
•Browser and device information
•Approximate geographic information
•Website interactions and events
We use this information to measure website performance and improve our content, navigation, search visibility, and user experience.
Where consent is required by applicable law, analytics cookies will only be used according to your consent choices.
Advertising and Conversion Cookies
We may use advertising cookies and similar technologies in connection with Google Ads.
These technologies may help us:
•Measure whether an advertisement resulted in an inquiry or other conversion
•Attribute conversions to advertising campaigns
•Measure advertising effectiveness
•Prevent duplicate conversion counting
•Understand advertising traffic
•Optimize advertising campaigns
•Build advertising audiences where remarketing is enabled
•Provide personalized advertising where enabled, permitted, and consented to
Advertising cookies are considered non-essential cookies and, where required by applicable law, will be used only in accordance with your consent choices.
Preference and Consent Cookies
We may use cookies or similar storage technologies to remember choices you make about privacy and cookies.
For example, these technologies may record whether you accepted, rejected, or customized certain cookie categories so that we can respect your choices during future visits.
4. Google Analytics
We use or may use Google Analytics 4 (“GA4”), an analytics service provided by Google, to understand how visitors interact with our website.
Google Analytics may process information such as:
•Website pages viewed
•Session and interaction information
•Browser and device information
•Traffic source
•Referring website
•Approximate location
•Website events
•Technical information relating to website access
We use Google Analytics data to understand website usage, identify content performance, improve website navigation, and evaluate marketing effectiveness.
Common Google Analytics cookies may include:
Cookie Provider Purpose Default Duration
_ga Google Analytics Distinguishes website visitors for analytics measurement Up to 2 years
_ga Google Analytics Maintains session-related information Up to 2 years
Actual cookie names and durations may vary depending on our configuration, Google product updates, browser settings, user consent, or other technical factors.
5. Google Ads and Conversion Tracking
We use or may use Google Ads to advertise NewHoo products and services.
Google Ads conversion tracking helps us understand whether users who interact with our advertisements later perform actions on our website that we consider valuable, such as:
•Submitting an inquiry form
•Requesting a quotation
•Contacting us about a product
•Visiting important product or project pages
•Completing another defined website conversion
Google advertising technologies may store information relating to advertising interactions, ad clicks, conversion events, browser or device information, URLs, and advertising identifiers.
Cookies beginning with _gcl_ may be used by Google advertising technologies to store information relating to advertising clicks and measure whether those interactions result in conversions.
Depending on our implementation, consent choices, and Google's services, advertising-related technologies may also interact with Google domains or services such as Google Ads, Google Analytics, Google Tag Manager, Google Ad Services, or DoubleClick.
6. Google Ads Remarketing and Personalized Advertising
We may use Google Ads remarketing or audience features where these features are enabled.
Remarketing allows advertising platforms to show advertisements to users who have previously visited or interacted with our website.
Depending on your location, consent choices, Google settings, and the advertising features enabled, Google may use cookies or similar technologies to help:
•Create advertising audiences
•Measure audience activity
•Limit how frequently advertisements are displayed
•Deliver advertisements based on previous website interactions
•Personalize advertisements
Where applicable law requires consent for personalized advertising or remarketing, these features will only be used in accordance with your consent status.
You may also manage personalized advertising preferences through privacy and advertising controls provided by Google.
7. Google Advertising Cookies
Depending on the Google products and advertising features enabled on our website, cookies or similar technologies associated with Google may include:
Cookie / Technology Typical Purpose PTypical Duration
_gcl_* Advertising conversion measurement and attribution Up to 90 days
_gac_* Links Google Analytics activity with advertising campaign information where applicable Up to 90 days
IDE Advertising delivery, measurement, and personalization where applicable Duration determined by Google and user region/settings
NID Google preferences and advertising-related functionality where applicable Duration determined by Google
Advertising identifiers Advertising measurement or personalization on supported devices Depends on device and user settings
Not every cookie listed above will necessarily be placed on every visitor's device.
The actual cookies used depend on factors including:
•Google services currently enabled
•Advertising campaign configuration
•Browser and device settings
•Geographic location
•User consent choices
•Whether personalized advertising or remarketing is enabled
Google may change its cookies, technologies, names, purposes, or retention periods from time to time.
8. Google Consent Mode
Our website may use Google Consent Mode to communicate users' privacy choices to Google services.
Consent Mode allows Google tags to adjust their behavior according to the consent choices made through our cookie consent mechanism.
Depending on our implementation, consent signals may include:
analytics_storage
Controls consent for analytics-related storage such as Google Analytics cookies.
ad_storage
Controls consent for storage associated with advertising.
ad_user_data
Controls consent for sending user data to Google for advertising-related purposes.
ad_personalization
Controls consent for personalized advertising.
Consent Mode does not replace the cookie consent interface. Your choices are made through the cookie banner or preference controls made available on our website.
9. First-Party and Third-Party Cookies
First-Party Cookies
First-party cookies are stored under our website domain or through services configured to operate within our website environment.
They may be used for:
•Website functionality
•Security
•Consent preferences
•Analytics
•Advertising attribution
Third-Party Cookies
Third-party services integrated with our website may set or access cookies or similar technologies according to their own privacy practices.
These providers may include Google and other technical service providers used to operate, analyze, secure, or advertise our website.
Third-party cookies may originate from domains operated by those providers rather than www.windproofrollerblinds.com.
10. Cookie Consent
Where required by applicable law, we request your consent before using non-essential analytics, advertising, personalization, or similar technologies.
Our cookie consent interface may allow you to:
•Accept all cookies
•Reject non-essential cookies
•Select individual cookie categories
•Change your privacy preferences
Strictly necessary cookies may remain active where they are required for website functionality, security, or remembering your privacy preferences.
Rejecting analytics or advertising cookies will not prevent you from accessing the main content of our website.
11. Changing or Withdrawing Your Consent
Where applicable, you may change or withdraw your cookie consent at any time.
You may do this using the Cookie Settings, Privacy Settings, or similar consent control available on our website.
Withdrawing consent will not affect processing that lawfully occurred before your consent was withdrawn.
Deleting browser cookies may also remove your previously stored consent preferences, in which case the website may ask you to make your cookie choices again.
12. Managing Cookies Through Your Browser
Most modern web browsers allow you to control cookies.
Depending on your browser, you may be able to:
•View stored cookies
•Delete existing cookies
•Block all or certain cookies
•Prevent websites from storing new cookies
•Configure cookie permissions for individual websites
Blocking certain cookies may affect website functionality or prevent some features from operating correctly.
13. Google Privacy and Advertising Controls
Google provides users with privacy and advertising controls that may allow them to manage how information is used across Google services.
Depending on the service and user settings, users may be able to:
•Manage personalized advertising
•Review Google privacy settings
•Control advertising preferences
•Limit certain Google Analytics collection
•Manage cookies through their browser
•Adjust advertising identifiers on supported devices
These controls operate independently from the cookie preferences available on our website.
14. Sale or Sharing of Personal Information
NewHoo does not sell personal information for monetary consideration.
However, certain privacy laws may define disclosures involving advertising or cross-context behavioral advertising as a “sale,” “sharing,” or similar activity even where no money is exchanged.
Where such laws apply to NewHoo and our use of advertising technologies, users may have the right to opt out of applicable advertising-related sharing or processing.
Where required, these choices may be provided through our cookie or privacy preference controls.
15. International Data Processing
NewHoo serves customers and website visitors internationally.
Third-party services used for analytics, advertising, hosting, website operation, or security may process information in countries or regions different from your location.
Where such processing involves personal information, we handle it in accordance with our Privacy Policy and applicable data protection requirements.
16. Cookie Retention
Cookie retention periods vary depending on the cookie, technology, provider, website configuration, user settings, and consent choices.
Some cookies expire when the browser session ends.
Other cookies remain on a user's device for a specified period unless they are deleted earlier.
Third-party providers such as Google determine retention periods for certain cookies associated with their services.
The cookie table in this Policy provides representative durations where appropriate, but actual durations may change as service providers update their technologies.
17. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in:
•Cookies or tracking technologies used on our website
•Google Analytics or Google Ads configurations
•Advertising or measurement practices
•Website functionality
•Third-party service providers
•Applicable legal or regulatory requirements
When changes are made, we will update the “Last Updated” date at the top of this page.
We recommend reviewing this Cookie Policy periodically.
18. Contact Us
If you have questions about this Cookie Policy, our use of cookies or advertising technologies, or your privacy choices, please contact:
Guangzhou NewHoo Technology Co., Ltd.
Website: www.windproofrollerblinds.com
Email: sales01@gznewhoo.com
Address: Building 7, Hongyu Zhihui Industrial Park, 333 Juhuashi Avenue, Huadu District, Guangzhou, Guangdong, China
For additional information about how we collect, use, store, and protect personal information, please review our Privacy Policy.
Website: www.windproofrollerblinds.com